Saturday 1 February 2014

Outdoor Media Marketing Strategy for Indian Markets

Outdoor advertising services in India


Outdoor advertising companies have been struggling to find innovative ways to attract and engage people, to maximize their client satisfaction.The factor which matters most is - providing more value to customer,than he has invested. A sound 'Out Of Home advertising Media Plan' is the backbone of any Outdoor advertising company in India.

Media marketing and advertisement has been an industry, which is responsible for growth of all other sectors.Can anyone imagine, growth of a Business, without reaching potential clients .Either you want it or NOT, investing in business promotion is becoming mandatory.

The smart way to invest for own business promotion  using OOH advertising helps you to -
1. Get full value of the money spent.
2. Optimizing the effort required for maximum benefit.
3. Time saver, permitting you to focus on your business,resting all advertising and brand building tasks to us.
4. Get more customer attention using innovative ways of advertising

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"Spend less and Gain more"Ultimate dream of all the businesses, when it comes to marketing and advertising .We help to convert this dream into reality using below -

Customer study
Identifying the target and potential customers using 3 ways below
Targeted leads.
Fence sitters
Future strategy building.
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No business can grow, without thinking the potential business around core business, who can have impact on main business.

Above statement could be understood by below stories, who failed to tap the 'Voice of Future'
1. Nokia phones eating into Canon Digi-Camera market.
2. CISCO HD Video conference- eating into 'International and Domestic'  airlines market


Indian OOH advertising companies have been lacking on the grounds of 'Innovation' . Simply copying the ideas from developed nations won't help to achieve the desired dreams- which younger coming generation dream of !!To incorporate innovative steps, firms need to spend on research on areas, which they have ignored till date. If you need to stay in the throat cutting market- you  can have two ways -

Monotonous products won't find market anymore, as it used to happen till date. Become adaptive to changing demands of market, else be ready to loose.

Below ways may be useful-
Conduct surveys, especially among the target audience. Eg. A builder needs to identify the designs,you may took inputs from persons investing in you - to deliver them tailor made houses.
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A satisfied customer will become your free ambassador.So are you ready to make more and more brand Ambassadors, that too for free !!!

Contact MyHoardings
business@myhoardings.com
+91 9620541463